Actively engage with first-generation students on campus through various channels, including social media, campus events, and student organizations

Promote the benefits and opportunities offered by the First-Generation Alumni Association to encourage membership and participation

Create collaborations with on-campus first-generation student organizations

Identify and maintain a database of current UF students who want to volunteer with FGAA

Assist in organizing/promoting events and activities that connect first-generation students with alumni, such as networking events, mentorship programs, and panel discussions

Serve as the primary point of contact between the First-Generation Alumni Association and first-generation students

Regularly update FGAA on campus trends, student needs, and feedback to help shape future initiatives and programs

Assist students in navigating their college experience by connecting them with appropriate alumni mentors and support systems

Represent the First-Generation Alumni Association at campus events, meetings, and other relevant forums

Develop and execute a comprehensive merchandise strategy that aligns with the association’s goals and branding

Identify and select merchandise items that resonate with first-generation students and alumni. This is inclusive of A/B testing merchandise ideas.

Design and promote merchandise based off of testing/audience inputs

Work with vendors and suppliers to design and produce high-quality merchandise items, such as apparel, accessories, and promotional materials.

Work with VP of Communications to create and implement marketing campaigns to promote merchandise to current and prospective members, utilizing various channels such as social media, email newsletters, and events.

Oversee the online store and manage inventory, pricing, promotions to maximize sales and engagement, and replenish when needed

Identify opportunities for new merchandise partnerships

Creates and maintains sponsorship opportunities and relationships

Create and maintain a tiered concept of sponsorship

Maintain relationships with vendors and create partnerships that are equally beneficial to both parties

Manages Gator Nation Giving Day and National First-Gen Day fundraising initiatives

Maintain a networking database per industry

Partner with other Gator Clubs on nationwide initiatives with vendors

Develop and maintain partnerships, focusing on donations (monetary, in-kind, event space, merchandise, services, participation, etc.)

Drive in-kind donations of either product for raffles, spaces for events, or money for scholarship donations

Assist VP Communications with website/E-News design and implementation

Coordinate virtual events and be webmaster for Zoom meetings

Identify and lead FGAA tech initiatives

Maintain database of FGAA members and prospects

Provide technical support for website users, addressing any issues related to site functionality, navigation, and accessibility

Implement new features and improvements to enhance user engagement and interaction

Monitor website traffic and usage statistics using analytics tools to gain insights into user behavior and site performance

Prepare regular reports on website and newsletter metrics and suggest strategies for improvement